Stocks crash 30% and your portfolio halves, while the rich are entering to buy bonds during the crash — that’s not a coincidence, it’s the wealth logic they never told you. You’re surely wondering: aren’t bonds that boring, low-return thing? Why would the rich buy them?
They do know — and that knowledge gap is making ordinary Taiwanese office workers pay an invisible cost every year. Remember the core one-liner of this whole piece: bonds aren’t a tool to make you rich; they’re the moat that stops your wealth from being eaten by market volatility. Get that sentence and your entire financial logic levels up.
Rule 1: Volatility Itself Is a Cost
According to DGBAS 2023 statistics, the median monthly wage for Taiwanese employees is about NT10,000 to NT1 million portfolio once shrank to just over NT$700,000**.
That NT15,000 a month, equals two years of savings vaporized. In 2008 the Global Financial Crisis took the TAIEX down nearly 60% from its peak — if you entered with NT400,000, and breaking even required a 150% rally from 40 to 100. It took Taiwan stocks nearly 10 years from the 2008 low to return to the high — ten years for your NT$1 million to break even, zero interest, zero return, just back to the start.
That’s the first underlying rule: volatility itself is a cost — and a hidden one most people ignore. You tell yourself your portfolio’s shrink is just a paper number, that it doesn’t count if you don’t sell — how many people has that thought harmed? Add up the psychological cost, opportunity cost, and time cost, and it far exceeds the paper number.

The reason the rich buy bonds isn’t that they don’t want to make money — it’s that they deeply understand preserving principal is what gives you the bullets for the next offense. Volatility is a cost; stability is capital — that’s the wealthy person’s first thinking gap.
Rule 2: Bond Prices and Interest Rates Move in Opposite Directions
A bond is a fixed-income debt security: the issuer borrows money from investors, promises to pay fixed interest over a specified period, and repay principal at maturity. Here’s the key: the market price of a bond and the market interest rate move inversely.
You buy a government bond with a face value of NT20,000 per year in interest. Then Taiwan’s central bank hikes rates, and newly issued government bonds carry a 3% coupon. Does anyone still want your bond paying only NT$20,000? Only if you cut the price, so your bond’s market price drops. Conversely, if the central bank cuts rates and new bonds pay only 1%, your bond paying 2% becomes attractive, and the market price rises.
This logic directly explains why during the 2022 rate-hike period in Taiwan (alongside the US), many people’s bond funds lost 15% to 20%. Did the RMs selling you bond funds explain this risk? No. They only said “conservative and stable, suitable for long-term holding,” then your bond fund dropped and you froze in place.
According to public data from Taiwan’s Central Bank, Taiwan’s rate policy was hiked multiple times between 2022 and 2023, from the original 1.125% up to 2%. This rate-hike cycle hit long-duration bonds hardest, while short-duration bonds were less affected. That’s why the rich in a rate-hike environment choose to shorten bond duration rather than naively hold long-duration bonds.
Do you know the average duration of the bond funds you currently hold? That number determines how sensitive your bonds are to interest-rate moves.
Rule 3: The Bonds Banks Sell You Are Fundamentally Different from What the Rich Buy
What are Taiwan bank RMs selling you? Mostly bond funds, structured products, and the bond allocation within investment-linked insurance. These products share a few common features: non-trivial management fees, additional subscription fees, and possible surrender penalties or lock-up periods on early redemption.
What are the rich actually buying? Direct US Treasury positions (via overseas brokers), investment-grade corporate bonds, short-duration US Treasury ETFs (like SHY, IEI). These tools share high liquidity, very low fees, transparent information, and aren’t tied to insurance policies or structured products.
The biggest difference isn’t the return — it’s the cost structure and liquidity. When you buy a 6-year lock-up investment-linked insurance with bond allocation, and you want to touch that money within 6 years, the cost may be 20% to 30% in surrender penalties. The rich don’t touch products that create liquidity traps.

4 Common Blind Spots for Taiwanese Investors
Blind Spot 1: Treating Bond Funds as Bonds
Bond funds have managers, management fees, redemption mechanics — they are not bonds themselves. When market liquidity tightens, bond funds may be forced to sell bonds at unfavorable prices; the spread shows up in your fund NAV.
Blind Spot 2: Ignoring Duration
A bond with 5-year duration loses roughly 5% in price for every 1% rate hike; a bond with 10-year duration loses roughly 10% in price for every 1% rate hike. Buying a bond fund without knowing its average duration is like driving without knowing how much gas is in the tank.
Blind Spot 3: Treating High-Yield Bonds as “High-Return Bonds”
High-yield bonds (aka junk bonds) have much higher default rates than investment-grade bonds. A 6% yield looks great, but if the default rate is 5%, your real return collapses to 1%. Before buying high-yield bonds, understand whose bonds you’re buying and what the credit rating is.
Blind Spot 4: Using Investment-Linked Insurance to “Store Bonds”
Investment-linked insurance’s internal fees include insurance costs, fund management fees, and administrative fees — layered fees quietly eat your returns. Using investment-linked insurance to buy bonds is like using a plastic bag to hold water — the bag leaks.
The Real Role of Bonds in Asset Allocation
Bonds’ role in your portfolio isn’t “to make money” — it’s to “resist drawdowns” and “provide bullets for reinvestment”. When stocks crash 30%, the bond sleeve usually drops only slightly or even rises slightly. At that moment you can take the gains from bonds or the coupons received, and reinvest into the crashed equity sleeve, using cheaper prices to accumulate more units.
The rich’s asset allocation isn’t “all-in on stocks” or “all-in on cash” — they dynamically adjust the stock-bond ratio based on the economic cycle and interest-rate cycle. Shorten bond duration during rate-hike cycles, lengthen during rate-cut cycles. This isn’t market prediction — it’s risk management.
3 Steps for Taiwanese Office Workers
Step 1, take stock of your existing bond exposure. Look at the average duration, average credit rating, and total expense ratio of the bond funds or investment-linked insurance you’ve bought. If you can’t answer these, take your statements and find an independent advisor who speaks plainly.
Step 2, set a stock-bond ratio based on age and risk tolerance. The general rule: 100 minus your age = equity percentage. A 40-year-old: 60% stocks, 40% bonds. But the ratio should adjust dynamically with rates and the economic cycle.
Step 3, don’t use investment-linked insurance to buy bonds. Investment-linked insurance is insurance, not a bond tool. If you actually want bonds, use a dedicated bond ETF or buy US Treasuries via an overseas broker.
This article is for financial education purposes only and does not constitute any investment advice. All investments carry risk, past performance does not guarantee future returns, and actual results may differ materially from the calculations in this article due to market movements, rate changes, and personal execution. Before making any investment decision, please assess your personal financial situation and risk tolerance, and consult a properly licensed Taiwan financial advisor or accountant.
Disclaimer: This article shares investment and financial concepts and information; it does not constitute any specific investment, tax, or legal advice. Markets carry risk; invest with caution. Please make independent judgments based on your own risk tolerance and consult professional advisors.
Tags
Bonds, Government Bonds, Yield, Duration, Hikes and Cuts, Hedging, Asset Allocation, Retirement Allocation, Rich Mindset, US Treasuries, Central Bank Rate, Portfolio
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