Wealth Awakening
Japan's Lost Three Decades — But These Three Industries Got Rich: The Survival Logic for Ordinary People
After Japan's bubble burst in 1991, the entire society fell into thirty years of deflation and stagnation. While everyone rushed toward civil-service jobs and major keiretsu for "stability," three seemingly ordinary industries quietly got rich: instant-gratification consumption, cheap entertainment, and affordable high-quality chain restaurants. Through the Japan case study, this article breaks down the survival logic ordinary people can actually use to weather an economic winter.